Digital Content Officer - Social Media (VPSG4)

Job posted: 22/06/2022
Applications close: 13/07/2022 (Midnight)
9 days remaining

9 days remaining

Job Description

Location: Melbourne | CBD

Job type: Full time / 30th June 2024

Organisation: Department of Health

Salary: $90,067 - $102,192

Occupation: Communications, Marketing and Media

Reference: VG/DH/HI/1640041

Reference: VG/DH/HI/1640041

Occupation: Communications, Marketing and Media

Salary Range: $90,067 - $102,192

Work location: Melbourne | CBD

The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of Victorians into the future. We also lead the Victorian Government's response to the coronavirus (COVID-19) pandemic. Working with our partners, we oversee Victoria's health system including mental health, ageing and aged care and preventive health. We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians. All jobs can be worked flexibly and we encourage job applications from Aboriginal people, people with disabilities, LGBTQI+ and people from culturally diverse backgrounds and differences to realise the potential of our employees for innovation and delivering services.


The ‘Digital Content Officer - Social Media' assists in developing and executing organic and paid social media campaigns across VHBA's social media channels, which include Facebook, LinkedIn and Twitter.

To be successful in this position, you will have demonstrated hands-on experience in co-ordinating social media communications activities and paid campaigns. This includes planning, drafting, publishing, monitoring, moderating and evaluating social media communication projects.

Reporting to the Acting Head of Digital Engagement and working closely with the Senior Social Media and Communities Adviser, the role requires a mix of technical expertise, editorial skills and ability to interpret analytics to provide insights that inform future digital campaigns.

This position is part of the Digital Engagement team, who oversee the management of VHBA's digital channels and corporate website. As a key member of this team, you will work collaboratively with other team members including the project communications and engagement teams who manage communications and engagement across all our high risk and priority projects, and creative services who produce visual assets for print and video for use across our channels.  

Are you:

  • Experienced in using native social channels (organic and paid), as well as third-party scheduling and reporting tools?
  • A skilled digital content writer with experience managing competing publishing demands from multiple stakeholders?
  • Able to work in a fast-paced environment as part of a cross-functional team and provide content advice and user insights?

Key accountabilities

  • Draft high-quality and engaging digital content, adapting messaging for cross-channel promotion from social media posts through to website landing pages.
  • Undertake end-to-end content management and publishing tasks according to established guidelines and approval workflows.
  • Assist with executing paid campaigns, including overseeing approvals workflows from initial brief to media agency through to campaign completion.
  • Assist in daily community management across social media accounts, including monitoring channels for community adherence to acceptable use policies, drafting responses and managing relevant stakeholder approvals for replies.
  • Use third-party analytics functions to provide reports, evaluations and commentary on the effectiveness of paid and organic social media activity.
  • Share the tasking of new job requests for the digital team via our online workflow management platform.
  • Provide support for website publishing tasks tied to social media campaigns.
  • Work collaboratively with other areas of the Communications and Engagement unit to ensure the delivery of seamless and professional communications services for all areas of the department.
  • Contribute to continuous improvement to increase the efficiency and effectiveness of the Digital team and wider Communications branch.
  • Keep accurate and complete records of your work activities in accordance with legislative requirements and the department's records, information security and privacy policies and requirements.
  • Take reasonable care for your own health and safety and for that of others in the workplace by working in accordance with legislative requirements and the department's occupational health and safety (OHS) policies and procedures.

Mandatory Vaccination Policy

The department is committed to providing and maintaining a working environment which is safe and without risk to the health of its workers and clients.  As it is an essential element of any role within the department that employees be able to attend work onsite and to do so safely, employees are required to be fully vaccinated against COVID-19 as a condition of their employment.  This requirement applies unless they have a medical condition which means they cannot be vaccinated against COVID -19.  Therefore, the department will ask any prospective employee, who has been identified as the preferred candidate for a role within the department, to provide proof of their COVID-19 vaccination status prior to any offer of employment being made.  If a prospective employee has a relevant medical condition which means they cannot be vaccinated against COVID-19, they should contact the department to discuss their individual circumstances.


Applicants are encouraged to apply online, submitting a cover letter and a current resume.

The Jobs and Skills Exchange (JSE) Recruitment Policy allows for priority consideration for Victorian Public Service (VPS) and select employees of the Victorian Public Sector who apply through the Jobs Skills Exchange (JSE) jobs board platform.

As such, these employees are strongly encouraged to submit their application through https://www.vic.gov.au/jobs-and-skills-exchange rather than via external advertisement.

For this position, you are not required to address each of the key selection criteria in a separate written document.

Preferred candidates will be required to complete pre-employment screening, including national police check and misconduct screening.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa. Work eligibility will be checked as part of the recruitment process.

For further information please visit the Department of Health <https://www.vic.gov.au/department-health>

Click 'Apply Now' to submit your interest in this position.


Digital Content Officer - Social Media (VPSG4)

Job type:

Full time / 30th June 2024

Job classification:



Sarah Hooton | Sarah.Hooton@health.vic.gov.au

Digital Content Officer - Social Media (VPSG4)