Manager Marketing Insights and Analytics (VPSG6)

Job posted: 09/05/2022
Applications close: 30/05/2022 (Midnight)
4 days remaining

4 days remaining

Job Description

Location: Melbourne | CBD

Job type: Full time / Ongoing Full Time

Organisation: Department of Health

Salary: $125,893 - $168,473

Occupation: Communications, Marketing and Media

Reference: VG/DH/CE/1628625

Reference: VG/DH/CE/1628625

Occupation: Communications, Marketing and Media

Salary Range: $125,893 - $168,473

Work location: Melbourne | CBD

The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of Victorians into the future. We also lead the Victorian Government's response to the coronavirus (COVID-19) pandemic. Working with our partners, we oversee Victoria's health system including mental health, ageing and aged care and preventive health. We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians. All jobs can be worked flexibly and we encourage job applications from Aboriginal people, people with disabilities, LGBTQI+ and people from culturally diverse backgrounds and differences to realise the potential of our employees for innovation and delivering services.

Application Closes: 23 May 2022

Role: Manager Marketing Insights and Analytics (Ongoing)

Number of vacancies available: 1

Office Location(s): 50 Lonsdale Street Melbourne VIC 3000

Position Summary: 

The Manager Marketing, Insights and Analytics is a new role in Strategic Communications and Marketing and will lead the establishment of a new insights function for the branch.

The Manager Marketing, Insights and Analytics is responsible for helping staff across the branch to access and understand audience and stakeholder behaviour and trends, so they more deeply understand audience and stakeholder characteristics and can use these insights to improve the effectiveness of strategic and tactical communications, marketing and engagement efforts.

The role leads a team inclusive of insights, analytics and customer experience roles to drive improved accessibility and availability of audience and stakeholder insights that can be used to improve customer experience and outcomes.

It achieves this by working with other insights and analytics teams to turn data, and insights from multiple sources into communications and engagement insights. Within the branch, the role works closely with the digital, social and creative teams to inform and improve customer experience and engagement.

To enable this, the role will lead the establishment of a new stakeholder survey to capture baseline stakeholder satisfaction and maintenance of stakeholder satisfaction and audience sentiment datasets.

This role may also be required to provide support to other teams across the Branch, including participating in out of hours rosters, providing support for public emergencies, large-scale communications campaigns and other high priority projects.


  • Develop and implement an insights and analytics service for the branch.
  • Through detailed data analysis and investigation, provide authoritative advice on communications and engagement related trends, risks and issues and support resulting business needs.
  • Provide audience and stakeholder data and insights to inform the development of strategic communications.
  • Support Directors to increase branch understanding and application of insights and analytics to improve the overall effectiveness of the communications and engagement function.
  • Provide expert advice on the quality, accuracy and relevance of customer and stakeholder data and insights.
  • Establish and maintain effective working relationships across the department and work in collaboration with key stakeholders.
  • As a member of this branch:
  1. Contribute to the annual work plan and implementation of assigned activities
  2. Establish and maintain positive and productive relationships with internal and external stakeholders
  3. Provide strategic, operational and authoritative advice to the Communications and Engagement Executive
  • Lead and manage a team by:
  1. Supporting individuals to achieve their potential while maximising their contribution to support achievement of the department's goals and objectives
  2. Role modelling behaviours integral to good people management and public service values
  3. Providing employees with relevant information and access to safe systems of work
  • Identify current and future data needs and trends and provide input into continuous improvement recommendations.
  • Use high-level presentation skills to present to all levels of the organisation, develop business cases and write briefs and memos to influence colleagues and gain buy-in and support for insights-led approaches.
  • Keep accurate and complete records of your work activities in accordance with legislative requirements and the department's records, information security and privacy policies and requirements.
  • Take reasonable care for your own health and safety and for that of others in the workplace by working in accordance with legislative requirements and the department's occupational health and safety (OHS) policies and procedures.
  • Demonstrate how the actions and outcomes of this role and work unit impact clients and the department's ability to deliver, or facilitate the delivery of, effective support and services.

Mandatory Vaccination Policy:

The department is committed to providing and maintaining a working environment which is safe and without risk to the health of its workers and clients.  As it is an essential element of any role within the department that employees be able to attend work onsite and to do so safely, employees are required to be fully vaccinated against COVID-19 as a condition of their employment.  This requirement applies unless they have a medical condition which means they cannot be vaccinated against COVID -19.  Therefore, the department will ask any prospective employee, who has been identified as the preferred candidate for a role within the department, to provide proof of their COVID-19 vaccination status prior to any offer of employment being made.  If a prospective employee has a relevant medical condition which means they cannot be vaccinated against COVID-19, they should contact the department to discuss their individual circumstances



Applicants are encouraged to apply online, submitting a cover letter and a current resume.

Please note: For this position, you are not required to address each of the key selection criteria in a separate written document.

Preferred candidates will be required to complete pre-employment screening, including a national police check and misconduct screening.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa. Work eligibility will be checked as part of the recruitment process.

For further information please visit the Department of Health <https://www.vic.gov.au/department-health>

Click 'Apply Now' to submit your interest in this position.

Manager Marketing Insights and Analytics  (VPSG6)

Job type:

Full time / Ongoing Full Time

Job classification:



Simone Williams | simone.williams@health.vic.gov.au

Manager Marketing Insights and Analytics  (VPSG6)