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Marketing Manager - Products and Services (VPSG6)

Job posted: 07/06/2021
Applications close: 21/06/2021 (Midnight)
2 days remaining

2 days remaining

Job Description

Location: Melbourne | CBD

Job type: Full time / 8 months

Organisation: Department of Transport

Salary: $124,033 - $165,983

Occupation: Communications, Marketing and Media

Reference: VG/80003828

Reference: VG/80003828

Occupation: Communications, Marketing and Media

Salary Range: $124,033 - $165,983

Work location: Melbourne | CBD

The Department of Transport brings together all transport modes to design, plan, build and operate Victoria's transport system. Our job is to further integrate the transport network and improve the delivery of services to Victorians for simpler, quicker and safer journeys that connect people and places and support Victoria's prosperity and liveability. We are excited to offer this opportunity for you to become part of the Department that delivers more choice, connections and confidence in our travel, ensuring the whole transport network works as one to deliver better services and outcomes.

Marketing Manager - Products and Services

  • Annual Salary Range: VPS6 $124,033 - $165,983 + Superannuation
  • Tenure: Fixed Term, 8 months
  • Employment Type: Full Time
  • Usual Work Location:  (flexibility may be available)

About the Team 

Our division supports the Department of Transport to deliver on the Government's transport agenda, to get people home sooner and safer and to efficiently move more goods in Victoria's thriving economy. We do this through clear communications, genuine engagement and marketing campaigns that resonate with people because they are focused on delivering better outcomes for people, wherever they live. The division innovates with communications approaches to support organisational, cultural and behavioural change.

About the Opportunity 

The Products and Services Marketing Manager is responsible for developing and implementing marketing activities focussed on positively influencing the use of Victoria's transport network.

The role works to retain existing and attract new users by promoting and informing them about transport products and services, developing programs to encourage new trips, increase loyalty, introduce new and changed services and help users be travel ready by increasing the use information products that support a low-effort experience.

The role must collaborate at a high level in the organisation to negotiate and lead thinking on product marketing strategies developing programs that support the Strategic Marketing Plan and brand strategy.

About You 

  • Have a strong understanding and significant experience in current evidence-based marketing practices.
  • Be a product marketing subject matter expert that develops and implements multiple, complex and innovative marketing strategies that positively impact product use, understanding and loyalty.
  • Possess strong analytical skills to interrogate customer transactions and behaviours that provide insights to support new methods for improving customer experience outcomes.
  • Hold strong financial management skills in developing budgets to support campaigns and initiatives, delivering programs and campaign on budget and measuring return on investment.
  • Possess strong stakeholder relationship management skills along with strong negotiation skills and the ability to influence outcomes at a high level.
  • Have a thorough understanding of the Victorian transport system and political environment.
  • Demonstrated expertise in risk management strategies as they relate to marketing campaigns.

Culture and Benefits 

The Department of Transport is committed to building a culture of developing our people to achieve great outcomes for the Victorian transport network.  We are proud of our commitment to flexible work arrangements that support different ways of working, helping employees balance work and life. We are focused on providing a workplace environment that is rewarding, enjoyable, healthy and productive for all employees, where contributions are valued and recognised, expectations are clear, and treatment is fair and equitable.  More information on the PD attached.  

How to Apply 

Applications should include a resume and if you wish a covering letter.  Applications close 11.59pm on 21 June 2021. 

For a confidential discussion regarding this opportunity, please call Georgina Koufariotis (Head of Marketing and Campaigns) on 0400564521.

Preferred applicants may be subject to pre-employment checks. Information provided to the Department of Transport will be treated in the strictest confidence. 

Marketing Manager - Products and Services (VPSG6)

Job type:

Full time / 8 months

Job classification:

VPSG6

Contact:

Georgina Koufariotis | 0400564521

Marketing Manager - Products and Services (VPSG6)