Social Media Coordinator (VPSG4)

Job posted: 10/09/2021
Applications close: 24/09/2021 (Midnight)
4 days remaining

4 days remaining

Job Description

Location: Various

Job type: Full time / 24 Months

Organisation: Service Victoria

Salary: $88,955 - $100,930

Occupation: Communications, Marketing and Media

Reference: VG/1565674

Reference: VG/1565674

Occupation: Communications, Marketing and Media

Salary Range: $88,955 - $100,930

Work location: Various

The Social Media Coordinator will manage Service Victoria's online and social media presence. You’ll be responsible for setting up and maintaining a sustainable social media presence to help and inform customers so more people can successfully access and use our services. You will set up systems, processes, and tools across all of Service Victoria's digital and social media channels (including Facebook, Twitter, LinkedIn, Instagram, and YouTube). You will have a strong focus on channel engagement and staying up to date with the latest social media tools, trends, and research. 

The opportunity 

The Social Media Coordinator will manage Service Victoria's online and social media presence.  

You'll be responsible for setting up and maintaining a sustainable social media presence to help and inform customers so more people can successfully access and use our services.  

You will set up systems, processes, and tools across all of Service Victoria's digital and social media channels (including Facebook, Twitter, LinkedIn, Instagram, and YouTube). You will have a strong focus on channel engagement and staying up to date with the latest social media tools, trends, and research.  


Key responsibilities 

  • Develop Service Victoria's social media strategy and build organisational capability so social media becomes another important channel to deliver great customer service. 

  • Regularly create and publish targeted content that builds Service Victoria's online audience and informs customers how they can easily get things done with government by using Service Victoria. 

  • Monitor and listen to customer feedback on social media and prepare responses as required. 

  • Implement tools which can analyse the impact of the social media channels and produce regular reports with actionable insights on effectiveness and progress. 

  • Contribute to the review of operational processes, strategies, policies, practices, professional standards to identify and develop new approaches and improvements. 


What we are looking for (Key selection criteria) 

  1. An ability to design, plan and execute social media campaigns which deliver on goals and objectives. 

  1. Experience successfully building brand profile and creating awareness using social media and digital marketing.  

  1. A skilled and creative writer capable of producing clear, engaging content in various mediums across a range of platforms.  

  1. Expert knowledge of emerging social media trends and how to apply them to building online audiences and helping customers get answers.  

  1. A keen awareness of the risks associated with high-profile online publishing and the appropriate steps to mitigate. 

  1. Significant experience managing issues and reputational impact on social media. 


Personal qualities 

  • Manages expectations by sharing information as early as possible and diplomatically handling disagreements 

  • Forges useful partnerships with people across business areas, functions and organisations and uses these to achieve outcomes and manage risks 

  • Actively influences events and promotes ideas, using these influence and negotiation skills to change the status quo 

  • Reflects on experience and is open to new and unconventional ways to improve practice 

  • A willingness to be hands on and an ability to work as a team. 



  • A tertiary qualification in fields related to journalism, communications, media, or associated disciplines. 

Social Media Coordinator (VPSG4)

Job type:

Full time / 24 Months

Job classification:



James Bottomley | recruitment@service.vic.gov.au

Social Media Coordinator (VPSG4)