State Library Victoria is Australia’s oldest public library, and one of the first free public libraries in the world. At State Library Victoria, we believe that access to information and stories builds knowledge, strengthens community and inspires our future. Our recent redevelopment transformed our services and spaces, enhancing our role as a driver of Victoria’s education, innovation, tourism and creative industries.

• A unique opportunity for a dedicated social media professional!
• Work in a landmark institution in the heart of Melbourne CBD (hybrid working arrangements possible)
• VPS 5.1 – Salary between $ 106,534- $117,716 plus superannuation.

About the Library

State Library Victoria is Australia's oldest public library, and one of the first free public libraries in the world.

We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.

State Library Victoria preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates, and community-driven collecting. We encourage learning, exploration, imagination, and creativity, opening up possibilities for all Victorians.

About the Opportunity

The Social Media Manager is responsible for the Library's online presence, and social media follower engagement. The Social Media Manager is accountable for overseeing the management of the Library's social media platforms and online communities, managing e-communications and working collaboratively with the organisation to broaden awareness of the Library's collections, programs and initiatives across digital media.

The Social Media Manager will lead the social media paid and organic content plan across the Library's social channels. They will identify opportunities to amplify our stories, messages and offerings, bringing to life the Library's online voice.

The Social Media Manager contributes to the Library's goals of reaching 3 million onsite visitors by 2026 (1 million new visitors) by way of amplifying the Library's voice via social media channels, and by creating content and communications to reach a broad and diverse audience.

About You

The ideal candidate possesses solid working knowledge of social media platforms and digital platforms and is able to create and tailor social media content that engages and informs.

In addition, you will come to us with:

• Tertiary qualifications in a relevant discipline (e.g. marketing, communications, multimedia or related field) or equivalent experience.
• Demonstrated experience in the following areas;
  • Proven experience in developing and executing successful social media strategies, including both organic and paid campaigns, to drive brand growth and engagement across multiple platforms
  • Using digital platforms including Google Analytics, Facebook Insights and Power Editor, Twitter Analytics, Hootsuite, Campaign Monitor, YouTube, Google Ads Manager, Wordpress, Drupal CMS.
  • Managing content for social media channels, and as a solid track record of growing following through creating engaging content.
  • Writing, shooting and editing short videos for social media content.
  • Leading internal working groups, such as organisation wide social media working groups.
  • Creating and maintaining stakeholder relationships with a diverse range of stakeholders, such as partners and social influencers.
  • In-depth knowledge of the latest social media trends and best practices, with a proactive approach to implementing innovative strategies that drive sustained growth and enhance brand visibility.

State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.

State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodivergent people and people of all ages and abilities to apply.

How to apply

Please click the Apply button to submit your application via Careers.Vic.

The following documents should be attached to your application:

• Resume
• Cover letter (maximum 3 pages) summarising how you meet the key selection criteria in the Position Description and the About You section of the advertisement. 

(for more information on format and content of your application, please see Preparing Your Application on the Careers.vic page).

Enquiries

For a confidential discussion about the opportunity, please contact Kate Brereton (Head of Marketing and Communications) at kbrereton@slv.vic.gov.au.

For assistance with the application process please contact us at employment@slv.vic.gov.au.

Privacy Collection Notice

Information about how we collect and use your personal information, and how you can contact us, can be found here.

Reasonable Adjustments

We want all applicants to have an equal opportunity to demonstrate that they are the best person for the job. If you require an adjustment at any stage of the recruitment process, or the provision of a particular access service, please contact our People team on employment@slv.vic.gov.au. If you are unable to make this deadline due to unforeseen personal circumstances, please get in contact to obtain a short extension to the deadline.

Advertisement closes at 11.59pm Australian Eastern Standard Time on 16 September 2024.